MySpace started off helping those looking to self promote. Primarily bands. They could easily setup "their website" on MySpace.
I think there is now an even broader market for self promotion. Everyone wants to be a celebrity in their own right. Whether you are well known for your musical talents or for your basketball skills or for how ridiculously good looking you are (zoolander joke there). Whatever the reason you are a proud individual with ideas, accomplishments and things to share. This is a time to prove yourself !
MySpace can provide an immense personalization layer. Our users can really "go to town" expressing their individuality via their MySpace profile with: custom art, media and other rich content including information from other sites. This is not something that you can easily do on Facebook or Twitter. They just list a partial set of activities and maybe allow you to change your background. MySpace however allows you complete control of everything displayed and how its displayed.
You may not always have the time or creativity that is why we have many tools to help you build your personal brand. Our offering has hundreds of pre built themes and modules of content you can add in two clicks. You can definitely use MySpace as your personal web page and remember if you look good we look good !